YOUFIGHT! is a ruthless contest with technology, where the virtual space prevails over the real space.
It is the story of two girls who work and live their daily lives online: two fighters who never look at each other in the eyes, while absurdly sharing the same space in reality.
The themes and the context are the new entertainment forms in live streaming, the promotion and monetization of one’s image through the media, the wear of human relationships in the techno-capitalist dystopia. There are three S which many fight for: Sex, Success, $$$.
The phenomenon of online showbiz workers is constantly expanding, especially among ayoungsters. From camgirls, through gamers, to influencers: they move on Instagram, Youtube or Twitch, producing streams of audiovisual content, free or for cash. In the era of self-branding, of the dominating individualism, of the intimate and inseparable smartphone…YouFight!
What are you fighting for?